STC says it is the official owner of group's new logo

STC is the owner of the group’s new logo, which is officially registered in Saudi Arabia and other countries, the telecom operator said in a statement on Tuesday.

A firm has contacted STC, claiming trademark and logo infringement by the Saudi telecom operator.

Following discussions with that firm, STC clarified that the firm only seeks to blackmail STC and realize financial gains from that claim.

Meanwhile, STC confirmed that it will take the necessary legal procedures to protect the group and shareholders’ rights.

“We’re confident of our sound legal status. The new logo is fully owned by STC and is part of its identity,” the telecom operator added.

STC has worked for 18 months ahead of the official launch of the unified corporate identity in December 2019.

“The new brand is not just a logo, but a set of visual, audio and verbal communication tools and sensory expressions which translate an integrated experience about the company,” STC confirmed.

Elsewhere, Interbrand, a global brand consultancy that developed STC’s logo, said on its website that the telco’s brand does not violate the intellectual property of any entity.

Read: https://www.interbrand.com

“Interbrand is proud of developing stc’s brand, the best digital company in MENA region according to Forbes Magazine ranking… This is not just a mere cosmetic change, but a complete cultural change which aims to further their digital innovation leadership,” the world’s largest brand consulting firm said.

New York-listed CTS Corporation filed on Feb. 18 an opposition proceeding with the Saudi Authority for Intellectual Property in Saudi Arabia to protect its valuable name and logo from trademark infringement by Saudi Telecom Co. (STC), Argaam reported.