SRMG launches new VC arm SRMG Ventures

Logo of SRMG Ventures

Saudi Research and Media Group (SRMG), a global integrated media group, announced the launch of its venture capital (VC) arm, SRMG Ventures, in a statement today, March 28.

In line with SRMG’s transformative growth strategy, SRMG Ventures will invest in startups and new technologies, focusing on four key pillars: media creators, digital media platforms, technical enablers such as generative artificial intelligence (AI) and interactive entertainment content.

SRMG Ventures will target investment in seed to series B-stage startup companies.

SRMG Ventures will enable SRMG to back and empower regional talents and entrepreneurs, acting as a catalyst for further growth of the rapidly evolving media industry in the region.

This is in addition to providing SRMG with direct access to innovative technologies, as well as new media talents and content creators. This will, in turn, enhance SRMG’s own media portfolio and drive forward the future of media.

The new VC arm will additionally help SRMG penetrate new markets and further diversify its business offering, whilst generating tangible financial returns.

On its debut, SRMG Ventures unveiled inaugural investments and partnerships with two fast-growing companies. The first of which is with Telfaz11 — a Saudi-based creative media studio specializing in locally relevant entertainment content, and producer of the box office hit “Sattar” and feature film “Alkhallat+” which was one of the top ten most watched movies in Saudi Arabia on Netflix.

The second is with VUZ, a leading virtual reality-enabled social media app that enables its users to interact through live videos with a 360-degree viewing angle, providing a new level of virtual and augmented reality experiences.
 

SRMG’s CEO Jomana Al-Rashid CEO said, “We are excited to continue to lead and support the growth of the dynamic and fast-growing media and content industry in Saudi Arabia and beyond. Our new VC arm, SRMG Ventures, will enable us to discover and nurture new talent and content creators, and leverage the latest advances in VR and AI.”

“The adoption of cutting-edge technologies will invigorate SRMG’s products and services, further elevating content offerings and experiences for our local and global audiences. Our first investments in two leading companies, one local and one regional, led by exceptional creatives from the Arab world, mark the beginning of this thrilling endeavor,” she continued.