Al Arabia subsidiary wins SAR 533.9M to utilize ad locations in Dubai

Logo of Arabian Contracting Services Co. (Al Arabia)

Arabian Contracting Services Co. (Al Arabia) said its UAE-based subsidiary, Al Arabia OOH, was awarded on Jan. 15 a contract by Dubai's Roads and Transport Authority to install, operate, and maintain advertising billboards in Dubai, according to a Tadawul statement.

The contract is valued at AED 522.84 million (SAR 533.85 million). Its duration is 10 years and five months, including a preparation period of up to 31 days for the static billboards and 182 days for the digital billboards.

The total number of ad billboards is 294 and is located in various areas of Dubai, including Sheikh Rashid Al Maktoum, Al Khail, Umm Suquim, and Al Khawaneej roads.

The billboards include 85 digital billboards and 209 static billboards of different types and sizes, with the ability to transform the static billboards into digital billboards, as follows:

- 143 billboards of Megacom type, including 63 digital billboards and 80 static billboards.

- 18 billboards of Unipoles type, including 12 digital billboards and 6 static billboards.

- 23 billboards of Bridge banner type, including 10 digital billboards and 13 static billboards.

- 110 static billboards of Lamppost type.

The move aims to expand Al Arabia's geographical presence, complete its network and digital advertising solutions, provide distinctive services to various client segments, and enhance its leadership in the outdoor advertising sector in the Middle East region.

Moreover, the company seeks to elevate and maintain its leading position and strengthen its market share locally and regionally.